Description

3 Keys to Building a Leadership Brand

Unlocking the Why, What, and Who Behind Your Leadership Identity

Your leadership brand is more than a title—it’s the story people tell about you when you’re not in the room. In this powerful virtual workshop, Benny Salas will guide participants through the three essential keys every leader must clarify to communicate with confidence, influence, and authenticity.

You will uncover:
• The WHY behind your leadership—your purpose, your values, and the driving force that shapes how you show up.
• The WHAT—your strengths, expertise, and the unique value you bring to your team, organization, or industry.
• The WHO—your audience, the people you’re called to impact, and how to align your message to serve them with excellence.

Whether you’re an emerging leader or seasoned executive, this session will help you build a leadership brand that doesn’t just reflect who you are today—but elevates who you’re becoming.

Participants will walk away with clarity, confidence, and practical strategies to build a leadership brand that positions them for greater impact, visibility, and opportunities.

About our Speaker...

Benny Salas is a dynamic sought-after professional speaker and ICF Certified Professional Executive Coach, known for delivering inspiring messages by blending storytelling and leadership communication through personal and professional development.

As the Founder and CEO of That Coaching Guy Inc. Benny is the driving force behind the company's mission to support companies, leaders, executives, business owners, and their teams with his exceptional expertise.

Since the age of 19, Benny has been a compelling communicator, engaging a diverse range of audiences, including students, leaders, faith-based communities, corporations, businesses, and entrepreneurs. With over 25+ years of speaking experience, he has reached more than 200,000 from over 500+ stages, virtual platforms, and content creation. Benny has accumulated over 10,000 hours of experience delivering keynote presentations, workshops, seminars, and facilitating training sessions and leadership retreats.

As a coach since 2011, Benny has honed his skills, serving over 3,000 clients through one-on-one and group coaching sessions, and creating more than 20,000 hours of training content and deliverables.

Benny created the "SPEAK MORE" initiative to share his narrative, mindset, skillset, and toolset, helping aspiring speakers discover their transformational stories and turn them into powerful messages. His recent launch, CENTERSTAGE, is an intensive mastermind training experience designed to equip participants with the tools to deliver their messages effectively.

Additionally, Benny is the author of "The 3 Core Essentials to Speaking with Confidence," a downloadable resource that explores the three critical facets communicators must master to engage their audiences effectively.

Benny holds a B.A. in Organizational Leadership from Trinity International University. He has received coaching training and certifications from the Co-Active Training Institute (CTI), where he earned the Certified Professional Co-Active Coach (CPCC) designation. He holds accreditations from the International Coaching Federation as an Associate Certified Coach (ACC) and a Professional Certified Coach (PCC).