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Using Your Membership Data to Focus, Align, and Make Strategic Decisions

March 5, 2026 2:00 PM - 3:00 PM (EST)

Description

Your data tells a story — if you know how to listen. The year has started — now let’s make sure it’s headed in the right direction. Your membership data can help you focus, prioritize, and grow with intention. In this session, Shari Pash willl explore how to use your existing data to build a powerful foundation for growth.

How to identify and track the right custom fields and user defined type fields
Ways to connect data to recruitment, retention, and engagement strategies
How to use data to demonstrate that your organization is essential — not just relevant — to your members
How to personalize your messaging and member touchpoints using the information you already have

Walk away with practical, easy-to-implement steps to turn your data into action, strengthen your member relationships, and move through the year with clarity, confidence, and purpose.

About Shari...

Shari Pash is a Membership Growth Strategist and Board Planning Facilitator who partners with Chambers to elevate both board and staff effectiveness. As founder of Strategic Solutions for Growth, based in Grand Rapids, MI, Shari is recognized for her hands-on approach to membership growth and guiding boards of directors through goal setting and strategic planning.

Her work centers on sustainable member growth, board culture and alignment, and strategy sessions that create measurable outcomes and long-term impact. Shari collaborates with Chamber teams and boards to design practical, working plans that strengthen organizational capacity, build volunteer and member pipelines, and achieve clear, results-driven priorities. In addition, she coaches teams in recruitment, retention, sponsorship development, and volunteer engagement, helping Chambers increase their membership impact year after year.

As a conference presenter, Shari shares her expertise with state and national associations, including the Chamber of Commerce Executives of Canada (CCEC), Association of Chamber of Commerce Executives (ACCE), National Association of Home Builders (NAHB), Institute for Organization Management (IOM), , and Canadian Home Builders’ Association (CHBA). She is also a frequent speaker at state and provincial conferences across the U.S. and Canada.

Shari’s 30+ year career includes extensive success in revenue generation, new market identification, and business development. Her leadership at Michigan State University’s Kellogg Center earned numerous awards of excellence, followed by her tenure as Vice President of Sales for the Greater Lansing Convention and Visitors Bureau and Convention Center.

In 2010, she launched Strategic Solutions for Growth, continuing her mission as a coach, trainer, and board strategist—helping organizations build stronger boards, sustainable membership growth, and measurable community impact.

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Contact Information

Florida Association of Chamber Professionals (FACP)
Name: Tammy Bracewell
Phone: (800) 226-3269
Email: director@facponline.com

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Using Your Membership Data to Focus, Align, and Make Strategic Decisions

March 5, 2026 2:00 PM - 3:00 PM (EST)

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Using Your Membership Data to Focus, Align, and Make Strategic Decisions

March 5, 2026 2:00 PM - 3:00 PM (EST)

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